So, today I share what happened after a client looked me straight in the eye and asked: “Have you ever heard of ISO?”

Last week, I missed our usual #StorySaturday. Life was a bit full, and by the time I remembered on Monday… well, Saturday had already passed me by. So, here I am—back, and picking up from where we left off.

If you remember, I shared how a simple act of sitting quietly in a café reading a book led to an unexpected conversation… and that conversation opened the door to a whole new world I hadn't planned for. (If you missed that post, you might want to scroll back and catch up 😉)

If you’ve been following the last few #StorySaturday posts, then you’ll remember the journey that started with a keynote in 2017 and led me to Heritage Insurance Company — and ultimately to the beginning of a book club. Now, that book club might have seemed like just another client activity, but in hindsight, it would quietly open doors I didn’t even know existed.

So… last week, I promised to share what happened when an unexpected opportunity knocked on my door—or rather, slid into my inbox—thanks to the blog I had started way back in 2011.