"It's just the way I am", or, "that's how we've always been in this family" are words I got used to hearing so many times from members of our clan and immediate family that it somewhat registered in my mind that they were just a bunch of "peculiar" people. I am sure you too have heard your…
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter &…
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