Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer.
Godin calls this powerful customer-to-customer dialogue…
There’s this story that goes something like this....
There was this man in a far away land. In this land, they used to enjoy dog fights, just like in some parts of east Africa people enjoy bull-fights. Whenever there was a fight, the man would go in early and bet on one of the two dogs in the fight…
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